Not all great work needs to be for big companies.

A friend of ours runs a small etsy shop specializing in crocheted baby toys. She needed an identity system for her style and products to start becoming a brand. In a never ending attempt to get a wider client base and clientel we jumped at the oppurtunity.

We had fun creating a logo that plays with the idea of looping in and out like crochet work without getting cheesy. There were hurdles you don't usually see with larger companies - "can you work my pet chihuahua into the identity somehow" - but it was a great project and we think it turned out great too.